Now with Instagram autopilot

Ads in a click.
Instagram on autopilot.

Paste your website once. best-in-slot learns your business and brand, then creates finished ads and Instagram posts. Publish posts now, schedule them ahead, or let autopilot handle your daily posting.

Start free See how it works

No credit card · 50 free credits (about 5 ads or Instagram posts)

One line in. These came out.

Made-up businesses, real output — every image, headline and caption below is exactly what best-in-slot generated, unedited.

Ads

One line in, a finished ad out — image and headline, exactly as generated.

  • cold brew coffee concentrate delivered by the case
    A studio-clean packaging hero shot, shot straight-on and centered, of a single 32 oz amber glass bottle of cold brew concentrate standing on a seamless flat background in soft cream #F5EFE6.

    Cafe cold brew: $6. This: 30¢ a glass.

  • a 6am strength class at a small neighbourhood fitness studio
    A freeze-frame from a raw, unpolished UGC testimonial video, square 1:1, shot handheld on a phone at 5:58 in the morning inside a converted garage-brick strength studio.

    Before the day talks you out of it

  • scheduling software that keeps construction crews off spreadsheets
    A pixel-accurate product UI screenshot filling the entire square frame, set inside a clean minimal desktop browser chrome (thin gray top bar, three small window dots upper-left, a simple address bar).

    Stop the 6 a.m. phone tree

  • single-ingredient dog treats for dogs with sensitive stomachs
    An overhead flat-lay photograph, shot straight down onto a warm clay-toned countertop in the accent color #C97B4A, styled like the moment right after opening a bag of single-ingredient dog treats.

    One ingredient. That's the list.

  • a family dentist taking new patients this month
    A testimonial quote card for a neighborhood family dental practice, square 1:1, on a warm off-white background (#FBF6EF) with generous whitespace.

    The dentist your family keeps for 20 years

  • handmade ceramic dinnerware thrown in a small studio
    A handheld iPhone photo taken from a standing overhead angle, slightly tilted and imperfect, looking down at a small round wooden dining table set for two people in a real home kitchen.

    No two place settings match exactly

  • an accountant who does tax returns for freelancers
    An expert / authority portrait, square 1:1, of a credible independent accountant photographed against a restrained studio backdrop in warm cream (#F5EFE6).

    Freelance-only tax returns, $650 flat

  • noise-cancelling earbuds for people in open-plan offices
    A stat-hero graphic in a calm-office-modern editorial style, square 1:1.

    Tuned for desks, not departures

  • a meal-prep box that feeds a family of four on weeknights
    A clean us-vs-them comparison chart infographic, square 1:1, set on a soft cream background (#FBF3E7) that fills the frame.

    Dinner for 4, decided for you

  • daily sunscreen that leaves no white cast on deeper skin tones
    A bold typographic poster in square 1:1 format, warm editorial layout on a #F7EDE2 cream background with generous whitespace.

    SPF that doesn't turn you gray

  • a local moving company that shows up on time
    A 'two-button' meme format image, square 1:1, executed cleanly on an ivory (#F7F3EC) background with generous whitespace, styled like a lightly designed meme rather than crude clip art.

    Two-hour window. Or you pay less.

  • an online course that teaches adults to read sheet music
    A before/after split image, divided vertically down the middle into two equal halves, same subject and same warm window lighting on both sides — an adult's hands resting on an open choir folder of sheet music, wearing a…

    Learn to read music in 6 weeks

Instagram posts

Picture, caption and hashtags together — the whole post, exactly as generated.

  • a neighbourhood bakery known for its sourdough
    A graphic against a cream background with bold text at the top reading 'Same loaf, 36 hours apart.' On the left, pale unbaked dough rests inside a spiral cane banneton basket, partially draped with a dark green cloth. A hand-drawn yellow arrow curves from the basket toward the right, where the finished baked sourdough boule sits on a folded mustard cloth, showing a deeply browned, blistered crust and a single scored ear.Feed post

    Your Saturday loaf was mixed on Thursday night. Thirty-six hours in the cold room before the deck oven sees it. That blistered crust comes from time, not improvers — just stoneground flour, water, salt, and Doris. First pick before the counter opens goes to the Weekly Loaf crowd. Link in bio 🍞

    #realbread#coldfermentation#sourdoughloaf#neighbourhoodbakery

  • a boutique hotel on a quiet stretch of coast
    View from the weathered wooden bow of a small boat on calm, turquoise coastal water at sunrise. The sun peeks over the ridge of a dark, rocky cliff where a low band of mist gathers over the water. Warm golden sunlight reflects across the surface. At the upper left, text reads: 'Out at first light, back for breakfast.'Feed post

    The housekeeper skippers the dawn boat. You're back for breakfast. Trips leave at first light and run the length of the headland, in season. The water turns from pewter to gold in about the time it takes to clear the point. No itinerary beyond the morning tide, with warm coffee waiting in the dining room when the lines are tied up. ☕ The rest of the morning is yours. Link in bio.

    #slowtravel#boutiquehotel#coastalstay#morninglight

  • a small-batch candle studio that pours by hand
    A hand in a dark green sleeve holds a dark smoked-glass candle jar tilted up to reveal handwritten terracotta-colored numbers on the base: 47 over 3.14. On the warm paper surface behind it rests a round cork lid and a small green sprig in front of a soft brick wall. Dark green serif text in the lower left reads, 'Turn it over.'Feed post

    Underneath every candle we pour, there’s a number and a date. Batch 47, poured March 14th. Writing it directly onto the glass is how forty to sixty vessels stay tied to one bench, one morning, one pour. Every order leaves the workshop with a handwritten card noting the blend, the batch, and the weather outside that day. Got an empty vessel sitting on your shelf? Send the glass back for a $6 credit—link in bio. 🌿

    #smallbatchcandle#handpouredcandles#candlemakersofinstagram#circularhomeware

  • a family dental practice
    Flat-lay against a deep pine green background showing a stainless steel dental tray with a mirror and explorer tool beside a printed treatment plan document on cream paper. The document features an intraoral photo of a molar, fillable lines for diagnosis and recommended treatment, and a fee table with a line circled in coral pencil. Bold cream serif text in the upper left corner reads: 'MYTH: The price is a surprise. FACT: It’s in writing first.'Feed post

    Nobody's afraid of the drill. They're afraid of the total. Fair enough. Here, every treatment plan comes with photos and plain-language pricing—so you see what we see, and know what it costs, before anyone picks up an instrument. Nothing happens until you've reviewed the written quote and given the go-ahead. No insurance? Our membership plan is $34 a month for adults and $26 for kids, with routine cleanings, exams, and X-rays completely covered. The whole fee menu is at the link in bio—worth a look before you book anything. ✨

    #transparentpricing#dentalanxiety#gentledentistry#familydentistry

  • an independent bicycle repair workshop
    A freshly laced silver bicycle wheel stands upright on a concrete workshop floor in front of a dark brick arch. Leaning against the wall directly behind it is a bare, rusted bicycle rim. A small work lamp on the floor casts light and spoke shadows across the ground. In the upper right corner, bold text reads: 'Same hub. New rim.'Feed post

    A wheel isn't worn out just because the rim is. Brake tracks wear down over wet winters, but a decent hub will outlast several rims if it's looked after. When yours is finished, we lace a fresh hoop onto your existing hub by hand from £55 plus parts. The old rim goes home with you, same as every part we take off the bike 🔧 Link in bio to book a wheel build.

    #handbuiltwheels#wheelbuilding#bikerepairshop#bicycletraffic

  • a bouldering gym in a converted warehouse
    A row of kids' shoes — sneakers and tiny rental climbing shoes — kicked off at the edge of the foam matting, every toe pointing toward the bouldering wall. Text in the frame: Saturday youth club's full. Again. Waitlist's open. Link in bio.Story

    A story carries no caption — Instagram has nowhere to put one, so the words are drawn into the frame.

Show more examples
  • bookkeeping software for freelance designers
    Minimalist top-down flat lay on an off-white background. On the right, bold dark green text reads 'You forgot to bill these' with a lime-yellow highlighter mark underneath. On the left, a vertical line of design assets: paper mockups marked with yellow ink, a black external hard drive, a fanned-out color swatch deck, a drawing tablet stylus, and an outlined checklist box with a chartreuse highlighter pen at the bottom.Carousel · 5

    You billed the design. Not the rest of it. Extra revision rounds, packaging up raw source files, and retainer hours that crept past scope are all legitimate line items. Your contract already drew those boundaries. The invoice just has to follow them. Check your last project invoice against the checklist — takes five minutes. Link in bio. ⚡

    #freelancedesigner#designpricing#branddesignstudio#designbusiness

  • a physiotherapy clinic that treats runners
    First-person view holding a terracotta resistance band taut across the frame. In the clean clinic room behind it, there is a green treatment table with a clipboard and stopwatch, a wooden stool, and numbered hop markers along the floor. Bold text on the wall reads: 'Myth: you’ll lie down. Fact: you’ll hop.'Feed post

    What actually happens in a 75-minute first visit: You don’t spend it lying on a table waiting for passive fixes. We spend the time on injury history, strength and hop testing, and a cadence check on the treadmill—handing you a clear, written plan before you leave ($140). The work is load management: matching training stress to what your tissue can tolerate right now, with the reasoning attached to every drill. The plinth is there if we need it. It’s just not the treatment. 📋 First visits are usually booked about six weeks out. Link in bio when you're ready.

    #runningphysio#runningrehab#marathontraining#loadmanagement

  • a plant shop that helps beginners keep things alive
    Overhead photo of a single green pothos leaf on a cream background, its tip turned yellow, circled in hand-drawn rust-orange marker with an arrow pointing at it, like a marked-up diagnosis photo. Text at the top reads: Yellow leaves? Water it less. — with Water it less. emphasized in rust orange. Small green sans-serif text at the bottom reads: Link in bio.Story

    A story carries no caption — Instagram has nowhere to put one, so the words are drawn into the frame.

  • a family olive farm that presses its own harvest
    An elevated view of terraced hillside olive groves planted with scattered olive trees casting long late-afternoon shadows across pale, stony ground. A rustic two-story stone mill building sits along a dirt lane beside the grove. Bold serif text at the bottom reads, 'Why does it cost more than supermarket oil?'Carousel · 4

    It’s the question we hear most, and the answer comes down to hours versus a year. Fruit from these terraces reaches the press within six hours of picking — the mill sits right at the edge of the trees, so there is no sitting in crates or holding tanks. Supermarket oil is often blended from multiple regions and can be a year past pressing by the time it reaches a shelf. That year is the difference between fresh, peppery fruit and tired oil. One grove, one mill, one harvest a year, with the exact picking week stamped on every bottle. 🫒 Harvest dates and lot notes are at the link in bio.

    #singleharvest#extravirginoliveoil#coldpressedevoo#oliveharvest

  • a tailor that does alterations and repairs
    Close-up of a navy suit jacket opened at the seam on a workshop table, revealing cream canvas interfacing pinned with white chalk tailoring lines. A block of tailor's chalk, a metal awl, and a brass-hinged wooden ruler rest nearby. White text across the lower portion reads: The fix is already in the jacket.Feed post

    A $400 replacement and a $58 alteration are often the exact same jacket. Most off-the-rack suiting is cut with enough spare cloth hidden along the seams to reshape the waist, pitch the sleeves, and correct the back drape. That opened canvas and seam allowance pinned on the bench is where the fit actually happens 🧵 A jacket taper starts at $58, and our full fit package starts at $95. Every job is quoted on the ticket before a needle touches it, backed by 12 months of free restitching on every seam we sew. The full price board is through the link in our bio.

    #suitalterations#tailoringbench#seamallowance#garmentrepair

Single images, carousels and stories — the same brand, the same voice.

One setup, both feeds

Paste one link. It does its homework.

The setup form is the part of every marketing tool that makes people quit before they begin. We threw it out — best-in-slot reads your website and learns your business before you touch a thing. What it learns here is what writes your ads and your Instagram posts; you do this once, not twice.

Your business, written up

What you sell, how you price it, and what makes you different — drawn only from what's actually on your pages.

Audiences, mapped

Who buys and why — needs, buying triggers, objections. Pick one to aim an ad at; your posts talk to the same people.

Things to post about

Four to six recurring themes your feed comes back to, drawn from what you actually do. Posting rotates through them, so the account doesn't say one thing over and over.

Your brand, kept

Colors pulled from your site, voice matched to how you write — and your real logo used as the reference if you upload one. The same look and the same voice on every ad and every post.

You hold the red pen

Everything it learned lands on one review screen. Edit any of it — nothing is saved until you say so.

How it works

One setup. Two things it makes.

Once, at the start

You paste your website. It learns your business and your brand.

What you sell, who buys it, your colours, your voice, and the themes your feed comes back to. You review it, you edit it, and everything below is written from it.

Paid ads

One click, a finished ad.

  1. It dreams up the concepts.Three per run — each with a hook, a big idea, and a visual direction, tuned to the audience and angle you pick.
  2. It draws the picture.Pick from 66 ad styles, or let it choose. Your image gets re-framed for all four Meta sizes, not stretched.
  3. It writes the words.Five primary texts, five headlines, and a description — written off the image it just drew.

Then it publishes

Straight into your Meta ad set — paused, for you to review and flip live.

Instagram

A feed that keeps going.

  1. It makes the post.The picture, the caption and the hashtags — a single image, a carousel, or a story, drawn and written together.
  2. You publish it, or park it.Post it now, or pick a day and a time and let it wait in the queue.
  3. Or you stop deciding.Turn on autopilot: set the days, the times and the mix once, and it makes each post ahead of its slot.

Then it publishes

To your real Instagram profile — on its own, at the time you picked.

Nothing goes to Instagram until you connect the account — and you can keep every autopilot post waiting for your approval.

Straight into Ads Manager

The finished ad lands in your Meta campaign — not in a zip file.

  • Connect Meta once. Pick your campaign and ad set. Hit publish.
  • One multi-asset ad carries all four sizes and every copy line — Meta serves the right one in every placement.
  • It inherits your page, Instagram, CTA, and destination from the ads already in the set.
  • You get a direct “view in Ads Manager” link to review it where you'd review any ad.
Start free
Paused
until you
say go

Every ad is created paused. You review it, you flip it live — not a dollar moves until you say so.

Four shapes, each routed to the placements it fits

1:1Feed
4:5Feed · IG
9:16Stories · Reels
1.91:1Right column

Instagram autopilot

Your Instagram, active every day.

Set your posting schedule and let best-in-slot publish to your Instagram account automatically. Keep your business showing up without making daily posting another daily task.

Want to plan individual posts? Create them when inspiration strikes and schedule them ahead.

You set this once

Five things, then you're done.

  • The days and up to three times a day it posts.
  • Your timezone, so 9am means 9am where you are.
  • The mix — how much of it is single images, carousels, stories.
  • Which of your themes and products get their turn.
  • Whether each post waits for your approval or just goes.

It does this every day

Without you in the room.

  • Picks what this slot should be, and which theme it comes from.
  • Draws the picture and writes the caption and hashtags.
  • Does it ahead of time — 24 hours by default — so nothing is rushed.
  • Publishes it to your profile at the slot, or holds it for your yes.
  • Skips a slot that has passed rather than posting four at once.
Start free

Scheduling from Starter · autopilot from Growth

It never publishes a post you rejected, and never posts twice for one slot.

You stay in charge

Pause the whole schedule from one button. Approve, edit or reject anything waiting. Cap how many unreviewed posts can pile up while you're away. And if your balance runs out, the schedule pauses and emails you instead of failing quietly.

The shortcut between them

Made an ad? Make it an Instagram post, too.

Your ad's creative is already drawn, in every shape Instagram takes. Reuse it: the picture carries straight over and the words get rewritten for a feed, where you're talking to people who already follow you rather than interrupting people who don't.

Reuses the ad's images, so only the caption is written. From there it's an ordinary post — publish it, schedule it, or add a story pointing at it.

1 credit

Because the picture already exists — you're only paying for the caption.

Written for your trade

Ads for a dental practice are not ads for a clothing brand.

So the playbooks, the examples and the generator are written one industry at a time — the offers that trade actually sells, the angle each one needs, and the policy that decides what its ads may say.

SaaS

Playbook
InstagramFacebook
Example ads
InstagramFacebook
Make some
Generate →

Fashion & Apparel

Playbook
InstagramFacebook
Example ads
InstagramFacebook
Make some
Generate →

Dentists

Playbook
FacebookInstagram
Example ads
FacebookInstagram
Make some
Generate →

Real estate agents

Playbook
InstagramFacebook
Example ads
InstagramFacebook
Make some
Generate →

Gyms & Fitness Studios

Playbook
InstagramFacebook
Example ads
InstagramFacebook
Make some
Generate →

HVAC

Playbook
FacebookInstagram
Example ads
FacebookInstagram
Make some
Generate →

Roofing

Playbook
FacebookInstagram
Example ads
FacebookInstagram
Make some
Generate →

Home Remodeling

Playbook
Facebook
Example ads
FacebookInstagram
Make some
Generate →

Everything published so far is indexed under ad guides and ad examples.

Pricing

Start free. Pay for what you make.

About 5 ads or Instagram posts free at signup — the same credits buy either. No card, and your credits never expire.

Lite

$19per month

About 40 ads or Instagram posts a month

400 credits every month

  • For a steady drip of new ads
  • Fresh credits every month
  • Cancel any time
  • Instagram posts, published by hand
Most popular

Starter

$39per month

About 100 ads or Instagram posts a month

1,000 credits every month

  • Room to test properly
  • Fresh credits every month
  • Cancel any time
  • Instagram posts + scheduling

Growth

$79per month

About 210 ads or Instagram posts a month

2,100 credits every month

  • Run several brands at once
  • Fresh credits every month
  • Cancel any time
  • Instagram posts, scheduling + autopilot

Posting to Instagram by hand is on every plan, including Free. Scheduling starts at Starter; the autopilot starts at Growth.

Running client work? Agency goes up to 4,500 credits a month across 10 brands.

Full pricing

Questions

Asked and answered.

What do I need to get started?

A link. Paste your website and best-in-slot does its homework — what you sell, who it's for, how your brand looks and sounds, and the themes your feed can come back to. No brief, no forms, no questionnaire. You review and edit everything it learned before anything is saved, and that one setup is what writes both your ads and your Instagram posts.

What does one click actually produce?

A finished ad: a concept, a hero image, that image re-framed for all four Meta formats (square, portrait, story, and wide), plus 5 primary texts, 5 headlines, and a description. It costs 10 credits.

What's in a generated Instagram post?

The picture, the caption and the hashtags, made together rather than bolted to each other — the caption is written by a model looking at the image that came back, so the words describe the picture you actually got. You can make a single image, a multi-slide carousel, or a 9:16 story. A story carries no caption, because Instagram's API has nowhere to put one; its words are drawn into the frame instead. A single post or a carousel costs 10 credits, a story 7.

What does autopilot actually do?

Both halves: it makes the posts and it publishes them. You set the days, the times, your timezone, the mix of singles, carousels and stories, and which of your themes and products get their turn. Then, ahead of each slot — 24 hours by default — it picks what that post should be, draws the image, writes the caption and hashtags, and spends the credits. At the slot it publishes to your profile. You choose whether it goes out on its own or waits in Needs review for your yes.

Do ads go live automatically?

No. Every ad best-in-slot creates lands in your ad set paused, with a direct link to it in Ads Manager. You review it there and flip it live when you're ready — not a dollar moves until you say so. (Instagram posts are the other way round: those you can hand to the autopilot to publish for you.)

Do credits expire?

The 50 free signup credits and any top-up credits never expire. Plan credits reset at each billing cycle and don't roll over. Free signup credits and top-ups never expire — and spending always uses plan credits first.

All questions

Your first issue is on us.

Start free

No credit card · 50 free credits (about 5 ads or Instagram posts)