Ad Examples
Ad examples by industry and platform
Finished ads for one kind of business on one placement — with the audience, angle and objective behind each one, because we generated them rather than collected them.
A page of ad examples is usually a gallery of other companies’ creative, which is the least useful part of an ad to look at. These pages show finished ads that best-in-slot generated, and beside each one the things a screenshot can never tell you: who it was written for, which argument it makes, what it was optimising for, and the four other headlines the same run produced. The businesses are invented, so nothing here is borrowed from a customer.
SaaS × Instagram · 10 ads
SaaS Instagram ad examples
Ten finished ads for software companies — with the audience, angle and objective behind each one, because we generated them rather than collected them.
Fashion & Apparel × Instagram · 10 ads
Fashion & Apparel Instagram ad examples
Ten finished ads for clothing brands — with the audience, angle and objective behind each one, because we generated them rather than collected them.
Gyms & Fitness Studios × Instagram · 10 ads
Gym and fitness studio Instagram ad examples
Ten finished ads for gyms and studios — with the audience, angle and objective behind each one, because we generated them rather than collected them.
Real estate agents × Instagram · 10 ads
Real estate Instagram ad examples
Ten finished ads for real estate businesses — with the audience, angle and objective behind each one, because we generated them rather than collected them.
Dentists × Facebook · 10 ads
Dentist Facebook ad examples
Ten finished ads for dental practices — with the audience, angle and objective behind each one, because we generated them rather than collected them.
Dentists × Instagram · 10 ads
Dentist Instagram ad examples
Ten finished Instagram ads for dental practices — with the audience, angle and objective behind each one, because we generated them rather than collected them.
Real estate agents × Facebook · 10 ads
Real estate Facebook ad examples
Ten finished seller-side ads for real estate businesses — with the audience, angle and objective behind each one, because we generated them rather than collected them.
Gyms & Fitness Studios × Facebook · 10 ads
Gym and fitness studio Facebook ad examples
Ten finished Facebook ads in four different shapes, mostly for the 24/7 access gym — with the brief behind each one, because we generated them rather than collected them.
SaaS × Facebook · 10 ads
SaaS Facebook ad examples
Ten finished Facebook ads for vertical software — the trades, the clinics, the yards — with the brief behind each one, because we generated them rather than collected them.
Fashion & Apparel × Facebook · 10 ads
Fashion Facebook ad examples
Ten finished Facebook ads for apparel, every one of them arguing about a garment rather than about the person reading — with the brief behind each, because we generated them rather than collected them.
HVAC × Facebook · 10 ads
HVAC Facebook ad examples
Ten finished ads for HVAC contractors — emergency dispatch, replacement financing, maintenance plans and duct work — with the brief behind each, because we generated them rather than collected them.
HVAC × Instagram · 10 ads
HVAC Instagram ad examples
Ten finished Instagram ads for HVAC contractors — mini-splits, dehumidification, duct sealing, thermostats and one financing ad that shows exactly what Regulation Z was written about.
Roofing × Facebook · 10 ads
Roofing Facebook ad examples
Ten finished ads for roofing contractors — hail inspections, emergency tarping, tear-offs, claims and financing — with the brief behind each, because we generated them rather than collected them.
Roofing × Instagram · 10 ads
Roofing Instagram ad examples
Ten finished ads for roofing contractors — a matched before-and-after, an attic leak, a storm night, a refusal list — with the brief behind each, because we generated them rather than collected them.
Home Remodeling × Facebook · 10 ads
Home remodeling Facebook ad examples
Ten finished ads for remodeling contractors — kitchens, additions, fixed-price contracts, build calendars and financing — with the brief behind each, because we generated them rather than collected them.
Home Remodeling × Instagram · 10 ads
Home remodeling Instagram ad examples
Ten finished ads for remodeling companies — a nine-day bathroom, a permit card, a selection board, a year with four slots — with the brief behind each, because we generated them rather than collected them.
Restaurants, Cafés & Bakeries × Facebook · 10 ads
Restaurant Facebook ad examples
Ten finished ads for restaurants, cafés and bakeries — waitlists, catering, pickup pricing, a coffee club, pie pre-orders and a supper club — with the brief behind each, because we generated them rather than collected them.
Restaurants, Cafés & Bakeries × Instagram · 10 ads
Restaurant Instagram ad examples
Ten finished Instagram ads for restaurants, cafés and bakeries. Five were briefed with a date and a start time for Instagram's reminder ads, which notify the people who tap them before the event and again as it starts. Each is shown with the brief that produced it.
Skincare & Beauty Brands × Facebook · 10 ads
Skincare Facebook ad examples
Ten finished Facebook ads for skincare brands, with the brief behind each. Every skincare ad answers to two referees: Meta reads what it says about the reader, and in the United States the FDA reads what it says about the skin. The notes show where each ad crossed either line, and at which step of the tool it happened.
Skincare & Beauty Brands × Instagram · 10 ads
Skincare Instagram ad examples
Ten finished single-image Instagram ads for skincare and beauty brands, with the brief behind each. Instagram reaches roughly twice Facebook's share of American teenagers, and in skincare the ad's own claims decide whether it may be shown to them. The notes say which five of these ten could run to a 13-year-old as written, which five could not, and what each one got wrong.
Hair Salons & Barbershops × Facebook · 10 ads
Hair salon Facebook ad examples
Ten finished Facebook ads for hair salons and barbershops, with the brief behind each one. A salon owns less of its own advertising than almost any other business, and the notes show what the tool put in the gaps.
More industries and placements are being generated. Every angle used across them is documented in the ad angle library, and each trade has a playbook explaining how to run these or a generator for making your own.
Your industry. Your ads.
No credit card · 50 free credits (about 5 ads or Instagram posts)